Formats

Quite Bright, Sony ink cooking formats deal

Nairobi, Kenya-based production house Quite Bright Films Lifestyle (QBFL) and Sony Pictures Television (SPT) have inked a multi-project deal to co-develop unscripted cooking formats. Under the deal, Quite Bright Films will co-produce ...
May 14, 2018

Nairobi, Kenya-based production house Quite Bright Films Lifestyle (QBFL) and Sony Pictures Television (SPT) have inked a multi-project deal to co-develop unscripted cooking formats.

Under the deal, Quite Bright Films will co-produce formats for the global market with SPT, who will also act as distributor.

QBF and SPT previously teamed up to produce a local version of Sony’s studio-based reality series The Lion’s Den in Kenya, which is now in production for season three, with a confirmed fourth season to follow.

The African production company was founded by Daniel Prior (pictured right) and Kiran Jethwa (left) in 2001. The firm has previously produced Fearless Chef for Fox/National Geographic, which broadcasts in more than 180 territories. The prodco also created Channel 4′s Extreme Foods, which featured Jethwa as he embarked on a journey to the most remote and challenging corners of the planet in search of the finest ingredients.

“We are confident that [this partnership] will strengthen and build on our current success and commitment to producing world class entertainment driven and inspired by quality content from the East African region,” said Jethwa, co-founder and director at QBFL, in a statement.

“We are extremely excited to be working with the Quite Bright Films team once more,” added Sarah Edwards, creative director of global unscripted formats at SPT. “We are delighted to develop some new and ambitious formats around adventure cookery with Kiran and the team and bring a fresh spin on a genre that continues to entice broadcasters worldwide due to their adaptability and their ability to appeal to a wide audience.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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