Formats

Quite Bright, Sony ink cooking formats deal

Nairobi, Kenya-based production house Quite Bright Films Lifestyle (QBFL) and Sony Pictures Television (SPT) have inked a multi-project deal to co-develop unscripted cooking formats. Under the deal, Quite Bright Films will co-produce ...
May 14, 2018

Nairobi, Kenya-based production house Quite Bright Films Lifestyle (QBFL) and Sony Pictures Television (SPT) have inked a multi-project deal to co-develop unscripted cooking formats.

Under the deal, Quite Bright Films will co-produce formats for the global market with SPT, who will also act as distributor.

QBF and SPT previously teamed up to produce a local version of Sony’s studio-based reality series The Lion’s Den in Kenya, which is now in production for season three, with a confirmed fourth season to follow.

The African production company was founded by Daniel Prior (pictured right) and Kiran Jethwa (left) in 2001. The firm has previously produced Fearless Chef for Fox/National Geographic, which broadcasts in more than 180 territories. The prodco also created Channel 4′s Extreme Foods, which featured Jethwa as he embarked on a journey to the most remote and challenging corners of the planet in search of the finest ingredients.

“We are confident that [this partnership] will strengthen and build on our current success and commitment to producing world class entertainment driven and inspired by quality content from the East African region,” said Jethwa, co-founder and director at QBFL, in a statement.

“We are extremely excited to be working with the Quite Bright Films team once more,” added Sarah Edwards, creative director of global unscripted formats at SPT. “We are delighted to develop some new and ambitious formats around adventure cookery with Kiran and the team and bring a fresh spin on a genre that continues to entice broadcasters worldwide due to their adaptability and their ability to appeal to a wide audience.”

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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