Formats

Elephant House, MTV UK to return to freshman year

Viacom International Media Networks-owned  youth network MTV UK has commissioned in-house firm Elephant House Studios to produce a reality competition series that will take eight contestants back to their freshman ...
May 17, 2018

Viacom International Media Networks-owned  youth network MTV UK has commissioned in-house firm Elephant House Studios to produce a reality competition series that will take eight contestants back to their freshman year, living together in a student house.

Re-Freshers Week (5 x 60 minutes) will feature a cluster of 25 to 30-year-olds seeking to recapture the joys and freedom of freshman year at university. The group must compete in “Freshers-week” inspired tasks as presented by different guest judges. Only one individual, however, will walk away with a cash prize and the opportunity to refresh their own life.

A host for the series has yet to be announced.

The branded series, presented by Strongbow Apple Cider, will launch later this year on MTV UK, as well as across its VOD, social and linear channels.

Elephant House Studios’ Nic McNeilis is executive producer, Kate Amarnani is series producer, and Alex Pickering is line producer.

The deal was developed by Strongbow’s agency Starcom with Sky Media and Viacom, owners of MTV.

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search