People/Biz

Barack and Michelle Obama ink multi-year content deal with Netflix

A few months after the New York Times first reported that former U.S. president Barack Obama and his wife, Michelle Obama, were in talks with global streamer Netflix concerning a ...
May 22, 2018

A few months after the New York Times first reported that former U.S. president Barack Obama and his wife, Michelle Obama, were in talks with global streamer Netflix concerning a production deal, the pact has been officially announced.

The Obamas have entered into a multi-year deal through their recently established shingle, Higher Ground Productions, to produce what Netflix calls “a diverse mix of content”, ranging from docuseries and documentaries to unscripted and scripted series.
The projects will be made available globally to the service’s 125 million member households, spanning across 190 countries.

“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” said President Obama in a statement. “That’s why Michelle and I are so excited to partner with Netflix — we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”

“Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others,” said Michelle Obama. “Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”

“Barack and Michelle Obama are among the world’s most respected and highly-recognized public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better,” added Netflix chief content officer Ted Sarandos.

Financial terms of the deal, or specifics concerning upcoming projects, have not been disclosed.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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