Marie-Sylvie Lefebvre has joined Montreal-headquartered Groupe V Media as its director of acquisitions.
In the role, Lefebvre will head up the media company’s acquisitions team, working with international distributors to coordinate partnerships for its brands including V, Max, MusiquePlus and Noovo.ca.
Prior to joining Groupe V Media, Lefebvre provided consulting services to Montreal’s Encore TV and Datsit TV. Her previous experience includes serving as senior director, international distribution for L’Équipe Spectra, serving as senior director, content acquisition and programming for ICI Radio-Canada Télé and working as director, international sales and TV for TVA Films.
Earlier in May, alongside other French-language broadcasters, Groupe V Media inked a deal with Radio-Canada to add the company’s content to Radio-Canada’s digital platform ICI Tou.TV Extra.
(By Lauren Malyk, Playback Online)