People/Biz

Groupe V Media appoints Marie-Sylvie Lefebvre as director of acquisitions

Marie-Sylvie Lefebvre has joined Montreal-headquartered Groupe V Media as its director of acquisitions. In the role, Lefebvre will head up the media company’s acquisitions team, working with international distributors to coordinate partnerships for ...
May 28, 2018

Marie-Sylvie Lefebvre has joined Montreal-headquartered Groupe V Media as its director of acquisitions.

In the role, Lefebvre will head up the media company’s acquisitions team, working with international distributors to coordinate partnerships for its brands including V, Max, MusiquePlus and Noovo.ca.

Prior to joining Groupe V Media, Lefebvre provided consulting services to Montreal’s Encore TV and Datsit TV. Her previous experience includes serving as senior director, international distribution for L’Équipe Spectra, serving as senior director, content acquisition and programming for ICI Radio-Canada Télé and working as director, international sales and TV for TVA Films.

Earlier in May, alongside other French-language broadcasters, Groupe V Media inked a deal with Radio-Canada to add the company’s content to Radio-Canada’s digital platform ICI Tou.TV Extra.

(By Lauren Malyk, Playback Online)

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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