Online subscription streaming service Hulu has ushered in a restructuring that will see chief content officer Joel Stillerman departing the Los Angeles-headquartered company.
As part of the reorganization, Hulu announced that it will shuffle its content function to “deliver the most robust, immersive programming experiences across all of its offerings – regardless of whether live or on-demand.”
As such, Hulu’s content teams will be organized into two distinct teams. The first will combine its live TV and SVOD content licensing, acquisition and business functions into the newly minted Content Partnerships group. The group will also be responsible for growing Hulu’s content offering to include more premium add-ons and new formats.
Hulu is currently searching for a candidate to head the new group and is eliminating the chief content officer role held previously by Stillerman.
The second will encompass the firm’s original programming. Led by Craig Erwich, Hulu’s SVP of content, the team will manage Hulu’s relationships with creators, producers and studios. Erwich reports into company CEO Randy Freer.
The company-wide reorganization also brings the exits of Ben Smith, SVP of experience, who will leave in July, and Tim Connolly, SVP of partnerships and distribution.
“Ben, Tim and Joel have all played a significant role in getting Hulu to the strong position it is in today. They will forever be a part of Hulu’s success story, and we wish them the very best in their next endeavors,” said Freer in a statement.
As part of the restructuring, the company has hired TiVo’s Dan Phillips as chief technology officer, and former Walmart exec Jaya Kolhatkar as chief data officer.
“By adding new expertise and capabilities to our executive ranks and creating greater alignment around our customers, we are positioning Hulu to grow more rapidly, innovate more quickly and connect consumers even more deeply with the content they love,” Freer added.
The shakeup marks the first major change under Freer’s control since he replaced Mike Hopkins last fall as CEO.