Brittany George has been upped to director of TV and digital content at Philadelphia-headquartered creative content studio Alkemy X.
George, who most recently served as manager of TV and digital content over a two-year period, has pitched content for global brands at Alkemy X, as well as developed content leveraging the company’s award-winning VFX department, and will now play a pivotal role in expanding the company’s footprint in both content areas. In support of this objective, George is tasked with spearheading strategic coproduction partnerships with leading content creators in the industry.
George joined Alkemy X’s New York office as manager of TV and digital content in 2016 working closely alongside Andy Singer, EVP of TV and digital programming, to strengthen the company’s original content division while also developing and producing series with Discovery, Travel Channel, MTV and Fuse Media, for which she oversaw New York-centric millennial docuseries The 212.
Prior to Alkemy X, George worked at Leftfield Entertainment where she developed original content for such networks and digital platforms as Discovery, MTV, History, Animal Planet, Lifetime, Snapchat and Vevo.
“In the short time that she has been with Alkemy X, Brittany has done a stellar job increasing our development pipeline and marketplace presence, while consistently identifying potential on-air talent and ideas we can take to market,” said Singer in a statement. “This is a well-deserved promotion, and a win-win for Alkemy X and our valued network partners, who can all attest to the passion and drive Brittany brings to making great shows come to life.”
Alkemy X has previously produced such unscripted television projects as Food Network’s Restaurant Impossibleand Food Feuds; and Velocity’s Unique Rides, which wrapped its third season earlier this year.
Alkemy X is repped by APA.