Unscripted

Exclusive: Back Roads, Draya Michele team on fashion format “The Look”

New York-based indie Back Roads Entertainment has partnered with fashion mogul, model and social media influencer Draya Michele (pictured) on a talk show-makeover format. Titled The Look, the weekly fashion-focused entertainment format ...
June 4, 2018

New York-based indie Back Roads Entertainment has partnered with fashion mogul, model and social media influencer Draya Michele (pictured) on a talk show-makeover format.

Titled The Look, the weekly fashion-focused entertainment format follows the former Basketball Wives reality star as she highlights the top 10 styles of the week, from pop culture’s best to the most head-scratching looks.

A panel of celebrity guests and a beauty team will also join Michele in an effort to transform a “fashion disaster into a glam goddess.”

Michele rose to prominence as part of the freshman cast of VH1′s Basketball Wives LA in 2011 (departing in 2015) while also cultivating a global fashion network that is comprised of swimwear line Mint Swim, launched in 2011, and Beige & Coco, established in 2016.

Michele has also appeared in feature films and TV movies as an actor, including Lionsgate’s rom-com Perfect Match(2016) and TV One’s Will to Love (2011).

The Look is executive produced by Draya Michele, Colby Gaines and Jonathan Cane.

“Draya is a tour de force – fashion forward, opinionated and authentic,” said Gaines, executive producer and founder of Back Roads Entertainment, in a statement. “Her credibility as an expert, her taste-making skills and her loyal following tee her up perfectly for a pop culture weekly format like this.”

“As I continue to build my name as an actress and carve out my own lane in entertainment, I’ve taken my time to find the right project that will appeal to my fan base while showcasing my love of fashion and entrepreneurial endeavors,” added Michele.

Most recently, Back Roads premiered BET’s 50 Central, hosted by music icon and entrepreneur 50 Cent, and season four of Cooking Channel’s Big, Bad, BBQ Brawl will premiere this summer.

Michele is represented by Innovative Artists, Artistry Worldwide Management and law firm Fox Rothschild.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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