Indian indie distributor GoQuest Media Ventures has launched GoQuest Digital Studios, which will develop, produce and distribute unscripted programming.
Headed up by Darshan Bhatt (pictured), who was newly appointed as director, the studios will create content based on original IP or formats for an energetic and fast-moving audience. The focus will be on integrating the branded content organically into storytelling.
The digital studios will have operations in India, South East Asia, the Middle East and Africa.
“The branded content advertising market in India is growing at a brisk pace, yet brands often face great difficulty in coordinating with various agencies with different priorities,” said Bhatt in a statement.
Bhatt was previously the head of original content and production business internationally for GoQuest Formats.
He adds that GoQuest Digital Studios will be India’s first one-stop shop for content driven branding, which will develop programming in sync with trends, and design personalized content strategies.
GoQuest aims to aggressively expand during the next quarter to kick-start productions.