Justin Bieber manager and SB Projects founder Scooter Braun (pictured, right) and former 3 Ball Entertainment CEO JD Roth (pictured, left) have teamed to form a prodco specializing in unscripted content.
GoodStory Entertainment will develop and produce character-driven stories in the unscripted, feature documentary and live event genres.
Backed by Braun’s Ithaca fund, GoodStory will pursue strategic acquisitions to grow the company by integrating some of the top unscripted production companies in the world.
Roth will serve as CEO of GoodStory, and will be responsible for business development and acquisitions. Adam Greener, former COO of 3 Ball Entertainment and president of Maverick Television, will join GoodStory as co-CEO, handling development, sales, and execution.
Braun has appointed his longtime COO Scott Manson to work alongside him from the SB Projects end.
News about the production studio’s projects in development will be announced soon.
Roth’s credit include such unscripted television franchises as The Biggest Loser, Beauty and the Geek, Extreme Weight Loss, and Bar Rescue. He co-founded 3 Ball Productions in 2001, alongside Todd Nelson, and in 2006, the company was sold to the Eyeworks Group. In 2014, Warner Bros. Television acquired Eyeworks and that following year 3 Ball became 3 Ball Entertainment. Roth stepped down as CEO to segue into a producer role.
SB Projects is an entertainment and media company with a slate that includes music documentaries Never Say Never and live-television events including One Love Manchester and Hand in Hand: a Benefit for Hurricane Relief. SB Projects also manages talent including Justin Bieber, Ariana Grande and Karlie Kloss.
“We are equally determined to use GoodStory as a vehicle to tell compelling stories and take the unscripted space to another level,” said Roth in a statement. “No one knows talent better than Scooter and I know our combined experiences will only yield massive results.”