People/Biz

The Story Lab expands to U.S., names Tom Sebastian president

Global investor, producer and distributor The Story Lab has expanded its global reach to the U.S. marketplace and appointed entertainment and marketing exec Tom Sebastian as president of the company’s American operations. Headquartered in ...
June 13, 2018

Global investor, producer and distributor The Story Lab has expanded its global reach to the U.S. marketplace and appointed entertainment and marketing exec Tom Sebastian as president of the company’s American operations.

Headquartered in Los Angeles, The Story Lab U.S. will look to invest in U.S. scripted and non-scripted entertainment properties with the potential to attract audiences for domestic and international media owners, audiences and brands.

Sebastian (pictured) will join the Dentsu Aegis Network-owned firm with responsibility for leading its premium non-scripted and scripted strategy for investment in TV, film and digital throughout the U.S.

In addition, he will be tasked with managing new partnership agreements with broadcasters, agencies, talent and prodcos to invest in, acquire and create original content with.

He reports to Nick Brien, CEO of Americas Dentsu Aegis Network, and to Michael Iskas, president of The Story Lab Global.

Sebastian most recently served as co-CEO of creative agency SwirlMcGarryBowen, which was acquired by Dentsu in 2017. Prior to this, he led creative development at WME for its corporate consulting division.

He has previous production industry experience having held a variety of production roles at Lifetime Television, Whittle Communications, The Health Channel, Sonalysts Studios and Time Life Medical.

“We are delighted to expand our successful offering in the U.S. to create a powerful global footprint,” said Brien in a statement. “Tom is the ideal leader for this growth initiative. His expertise in both entertainment and content marketing are invaluable and will accelerate us into even bigger opportunities for content creators and more culturally relevant marketing.”

The Story Lab U.S. is supported by CAA’s media consulting division.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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