People/Biz

Objective Media names Holly Pye as commercial director

All3Media-owned Objective Media Group (OMG) has named Holly Pye to the newly created role of commercial director. Pye (pictured) joins OMG from the James Grant Media Group where she held the position ...
June 19, 2018

All3Media-owned Objective Media Group (OMG) has named Holly Pye to the newly created role of commercial director.

Pye (pictured) joins OMG from the James Grant Media Group where she held the position of entertainment board director, managing a variety of clients. Before that role, Pye was the company’s head of television.

Previously, she’s worked at William Morris Agency (WMA) and William Morris Endeavor (WME), where she ran the television department in the UK and represented UK and U.S. production companies and talent.

Pye takes up her new post in August.

Elsewhere, OMG has elevated Roz Pound to the post of director of production and operations.

Previously, Pound served as the director of production at OMG. Prior to joining Objective in 2016, Pound was the head of production at the comedy and entertainment-focused indie John Stanley Productions. Before that, she was a production executive at the Warner Bros.-owned Wall to Wall Television, working on seasons two and three of BBC1′s singing competition series The Voice UK.

Pound was also part of ITV Studios for 20 years as head of production on factual and factual entertainment. She helped to launch I’m A Celebrity…Get Me Out Of Here!Dancing on IceHell’s Kitchen, Piers Morgan’s Life Stories, Come Dine with Me and Pride of Britain Awards.

“Holly’s experience will be invaluable at a time of growth for the company,” said OMG CEO Layla Smith in a statement. “Her commercial experience is second to none, and we’re really pleased to welcome her to the team. Roz has been instrumental in the recent growth of OMG. This promotion and expanded remit is well deserved and recognizes the vital role that Roz plays across the group.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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