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LL Cool J to exec produce MSNBC’s “Story of Cool”

Hip-hop icon and actor/producer LL Cool J is set to executive produce a new docuseries for MSNBC on what Americans have considered “cool” across the decades. Produced by LL Cool J, ...
June 22, 2018

Hip-hop icon and actor/producer LL Cool J is set to executive produce a new docuseries for MSNBC on what Americans have considered “cool” across the decades.

Produced by LL Cool J, Part2 Pictures and Getty Images, Story of Cool (3 x 60 minutes) takes a look at what was “cool” throughout various eras and examines the people, places and things that define this amorphous word.

Each episode explores a new element of “cool”, from the rise of prominent leaders and product advertisements, to how the battle for “cool” has elevated cultural icons that shape the world.

The series also features interviews with special guests including Ice Cube, James Corden, DMC, Kierna Mayo, Shepard Fairey, Maverick Carter and Malcolm Gladwell.

Story of Cool was created by Jonathan Gruber and Tom Cohen. Executive producers include LL Cool J, David Shadrack Smith and Amy Bucher for Part2, Gene Foca for Getty Images, Gruber and Cohen.

Story of Cool premieres  July 1 at 9 p.m. ET/PT on MSNBC.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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