New York-based North South Productions (Impractical Jokers) has launched a content division geared towards supplying creative and production services for branded content, network promos, and live activations.
Good Kicks Media has already produced brand-related work for such clients as Marvel, Progresso, ESPN, and Discovery Networks. In order to fortify the division, Dean Crago, principal of SharpKnife Productions and former executive producer of New York-based post house Reveal 42, is coming on board as head of branded content.
The division has also brought on directors/editors David Klinkowize and Keith Crago.
“We’ve been building popular media content for networks for 18 years,” said NorthSouth Productions CEO Charlie DeBevoise (pictured) in a statement. “With the launch of Good Kicks, we’re spreading that success directly to brands.”
“NorthSouth is one of those rare creative shops that have produced highly-rated and long-lasting formats across various genres, audiences and networks,” added Neeraj Khemlani, president of Hearst Entertainment, which owns a 50% stake in NorthSouth. “Charlie and his talented team are now bringing that network quality polish to the branded content, promo and experiential marketing universe.”