People/Biz

North South Productions launches Good Kicks Media to service brands

New York-based North South Productions (Impractical Jokers) has launched a content division geared towards supplying creative and production services for branded content, network promos, and live activations. Good Kicks Media has ...
June 22, 2018

New York-based North South Productions (Impractical Jokers) has launched a content division geared towards supplying creative and production services for branded content, network promos, and live activations.

Good Kicks Media has already produced brand-related work for such clients as Marvel, Progresso, ESPN, and Discovery Networks. In order to fortify the division, Dean Crago, principal of SharpKnife Productions and former executive producer of New York-based post house Reveal 42, is coming on board as head of branded content.

The division has also brought on directors/editors David Klinkowize and Keith Crago.

“We’ve been building popular media content for networks for 18 years,” said NorthSouth Productions CEO Charlie DeBevoise (pictured) in a statement. “With the launch of Good Kicks, we’re spreading that success directly to brands.”

“NorthSouth is one of those rare creative shops that have produced highly-rated and long-lasting formats across various genres, audiences and networks,” added Neeraj Khemlani, president of Hearst Entertainment, which owns a 50% stake in NorthSouth. “Charlie and his talented team are now bringing that network quality polish to the branded content, promo and experiential marketing universe.”

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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