People/Biz

North South Productions launches Good Kicks Media to service brands

New York-based North South Productions (Impractical Jokers) has launched a content division geared towards supplying creative and production services for branded content, network promos, and live activations. Good Kicks Media has ...
June 22, 2018

New York-based North South Productions (Impractical Jokers) has launched a content division geared towards supplying creative and production services for branded content, network promos, and live activations.

Good Kicks Media has already produced brand-related work for such clients as Marvel, Progresso, ESPN, and Discovery Networks. In order to fortify the division, Dean Crago, principal of SharpKnife Productions and former executive producer of New York-based post house Reveal 42, is coming on board as head of branded content.

The division has also brought on directors/editors David Klinkowize and Keith Crago.

“We’ve been building popular media content for networks for 18 years,” said NorthSouth Productions CEO Charlie DeBevoise (pictured) in a statement. “With the launch of Good Kicks, we’re spreading that success directly to brands.”

“NorthSouth is one of those rare creative shops that have produced highly-rated and long-lasting formats across various genres, audiences and networks,” added Neeraj Khemlani, president of Hearst Entertainment, which owns a 50% stake in NorthSouth. “Charlie and his talented team are now bringing that network quality polish to the branded content, promo and experiential marketing universe.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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