Discovery, Inc. has partnered with German media conglomerate ProSiebenSat.1 to build a local streaming platform in Germany.
The OTT service will expand on Discovery and ProSieben’s previous partnership on 7TV by incorporating the service with ProSieben’s Maxdome on-demand offering, Eurosport Player and a wide range of other content when it launches in the first half of 2019.
The platform will target 10 million users within two years by offering a full entertainment package of live streams, localized and Hollywood content, and sports programming.
Discovery and ProSiebenSat.1 will rapidly scale up and invest into the platform by building a team of more than 200 industry professionals to support the development and launch of the venture.
The new service will feature both AVOD free tier and SVOD premium pay tier options, with the latter offering access to exclusive sports and movies.
In October 2017, Discovery and ProSiebenSat.1 teamed to launch a joint premium entertainment streaming service under the 7TV brand in Germany. Under the partnership, Discovery’s free-to-air channels DMAX and TLC were made available on the streaming app. The ad-supported service also includes ProSieben, SAT.1, kabel eins, sixx, ProSieben MAXX, SAT.1 Gold and kabel eins Doku.
The joint venture team in place is led by 7TV CEO Alexandar Vassilev with ProSiebenSat.1 CEO Max Conze slated to head the board. JB Perrette, president and CEO of Discovery Networks International, will represent Discovery on the board.
The agreement is subject to approval from the respective authorities.
Conze, in a statement, invited German-language channels RTL, ARD and ZDF to join the streaming platform “so we can have one German champion.”
“This is an exciting next step in our strategy of reaching more viewers on more screens as the global leader in real life entertainment and international sports,” added David Zaslav (pictured), president and CEO of Discovery. “Together with ProSiebenSat.1, we are building a world class streaming service to nourish superfans in one of our most important international markets while also creating a new model for the future for viewers to enjoy their favorite content.”
“All our efforts are focused on understanding what viewers want and building the best, most user-friendly product for German audiences,” added Vassilev. “We have a fast-growing team with experts from around the world and can’t wait to show our platform and services in the first half of 2019.”