British multi-channel broadcaster UKTV has linked with Vice Studios on the game show format Beat the Internet with John Robins for its male-skewing entertainment channel Dave.
Presented by Robins (pictured), an English stand-up comedian and radio presenter, the 20 x 30-minute entertainment format will pit members of the public against one another in an attempt to predict how search engines respond to a series of questions.
The commission marks Vice Studios’ first studio gameshow and is part of the company’s continued diversification of its programming slate that spans documentary, feature films and entertainment programming and formats.
Beat the Internet with John Robins was created by Dan Louw and is executive produced by Yonni Usiskin for Vice Studios. The series was commissioned by UKTV’s senior commissioning editor Iain Coyle, director of commissioning Richard Watsham and genre GM of comedy and entertainment Steve North.
All3Media International will distribute the format and finished program to international buyers later this year.
“We are delighted to be working with UKTV on our first studio game show, Beat The Internet with John Robins,” said Usiskin, creative director and executive producer at Vice Studios, in a statement. “Not only is this our first commission for UKTV but it also marks our move into unscripted formats and entertainment programming. Beat The Internet is unlike any other game show – it is born from the bizarre and highly intimate everyday relationship we all have with search engines and turns it into a game show that is hilarious, surprising and addictive viewing.”
Added Robins: “For many years now I’ve been suspicious that the ‘internet’ is getting too big for its boots. Its war against our high streets, laws and HMRC goes completely unchecked, and that’s not to mention the unknowable impact on future generations of the constant stream of top shelf material it provides, whose sheer volume and variety never ceases to astonish and horrify. I say it’s time to fight back, to reclaim our streets, to enforce our laws, recoup our taxes, and place pornography back on actual shelves in the real world, where it can be controlled, policed, and placed under a copy of The Times before handing to a sympathetic newsagent. Ladies and gentlemen, I invite you to Beat The Internet.”