People/Biz

Channel 4 formats head to exit

Dom Bird, Channel 4′s head of formats, is exiting the pubcaster later this year. Bird has led the C4 formats, music & education departments since 2012 and has commissioned shows for Channel ...
July 10, 2018

Dom Bird, Channel 4′s head of formats, is exiting the pubcaster later this year.

Bird has led the C4 formats, music & education departments since 2012 and has commissioned shows for Channel 4 and digital channel E4.

According to a C4 release, Bird’s commission’s strategy “was designed to grow the channel’s critical 16-34 audiences, a group underserved by public service broadcasters.”

During his six years with the broadcaster, he shepherded a range of series including Hunted, the BAFTA-nominated Celebrity Hunted, and Lego Masters, currently in production for a second series.

On E4, Bird’s commissions included the dating format Celebs Go Dating, Tattoo Fixers and 5 Star Hotel. He also oversaw BAFTA awarding-winning Made in Chelsea. Most recently he commissioned Club Rep Wars, Sex Testers and a revamp of Shipwrecked.

Before joining C4, Bird was creative director for BBC Entertainment.

Channel 4′s director of Programs, Ian Katz said in a statement: “Dom has had an exceptional tour of duty as C4′s head of formats. He’s a hugely talented and thoughtful commissioner and leader with an unerring instinct for what younger viewers want to watch.”

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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