People/Biz

Channel 4 formats head to exit

Dom Bird, Channel 4′s head of formats, is exiting the pubcaster later this year. Bird has led the C4 formats, music & education departments since 2012 and has commissioned shows for Channel ...
July 10, 2018

Dom Bird, Channel 4′s head of formats, is exiting the pubcaster later this year.

Bird has led the C4 formats, music & education departments since 2012 and has commissioned shows for Channel 4 and digital channel E4.

According to a C4 release, Bird’s commission’s strategy “was designed to grow the channel’s critical 16-34 audiences, a group underserved by public service broadcasters.”

During his six years with the broadcaster, he shepherded a range of series including Hunted, the BAFTA-nominated Celebrity Hunted, and Lego Masters, currently in production for a second series.

On E4, Bird’s commissions included the dating format Celebs Go Dating, Tattoo Fixers and 5 Star Hotel. He also oversaw BAFTA awarding-winning Made in Chelsea. Most recently he commissioned Club Rep Wars, Sex Testers and a revamp of Shipwrecked.

Before joining C4, Bird was creative director for BBC Entertainment.

Channel 4′s director of Programs, Ian Katz said in a statement: “Dom has had an exceptional tour of duty as C4′s head of formats. He’s a hugely talented and thoughtful commissioner and leader with an unerring instinct for what younger viewers want to watch.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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