Dom Bird, Channel 4′s head of formats, is exiting the pubcaster later this year.
Bird has led the C4 formats, music & education departments since 2012 and has commissioned shows for Channel 4 and digital channel E4.
According to a C4 release, Bird’s commission’s strategy “was designed to grow the channel’s critical 16-34 audiences, a group underserved by public service broadcasters.”
During his six years with the broadcaster, he shepherded a range of series including Hunted, the BAFTA-nominated Celebrity Hunted, and Lego Masters, currently in production for a second series.
On E4, Bird’s commissions included the dating format Celebs Go Dating, Tattoo Fixers and 5 Star Hotel. He also oversaw BAFTA awarding-winning Made in Chelsea. Most recently he commissioned Club Rep Wars, Sex Testers and a revamp of Shipwrecked.
Before joining C4, Bird was creative director for BBC Entertainment.
Channel 4′s director of Programs, Ian Katz said in a statement: “Dom has had an exceptional tour of duty as C4′s head of formats. He’s a hugely talented and thoughtful commissioner and leader with an unerring instinct for what younger viewers want to watch.”