Reese Witherspoon’s female-focused Hello Sunshine production unit has partnered with AT&T to launch a video-on-demand channel set to spotlight female creators and their stories.
The Hello Sunshine VOD channel will premiere the Academy Award-winner’s inaugural non-scripted series on July 17. Titled Shine On with Reese, the nine-part series will celebrate the stories of trailblazing women who have created their own paths to success.
Through intimate interviews, the series will provide insight into the personal journeys and achievements of exceptional artists, entrepreneurs and leaders such as Oscar-nominated filmmaker Ava DuVernay; singer/songwriters Dolly Parton, Kacey Musgraves and Pink; actor and activist America Ferrara; journalist Elaine Welteroth; and FIFA Women’s World Cup champion Abby Wambach, among others.
Shine On with Reese will premiere on DirecTV, DirecTV Now and U-Verse via the Hello Sunshine VOD channel and is available on DirecTV’s channel 1112 or channel 1530 on U-verse.
“I am thrilled to have such like-minded, creative collaborators at AT&T to help Hello Sunshine pursue our mission of elevating and showcasing the voices of women that we have such admiration and respect for,” said Witherspoon in a statement.
In September, the channel will premiere the female-driven original series Master the Mess from The Home Edit, a Nashville-based full-service home organization company.
Making its debut on Sept. 4, the series will follow The Home Edit’s decluttering gurus Clea Shearer and Joanna Teplin as they transform the pantries, closets, bathrooms and laundry rooms of messy families into practical and functioning living spaces.
Also, AT&T and Hello Sunshine will partner with the Dreaming Tree Foundation later this month on a filmmaker lab that will offer opportunities to the next generation of female storytellers. The AT&T Hello Sunshine Filmmaker Lab will host 20 women for an eight-day immersive program where they will work with Witherspoon and industry experts to create content for the Hello Sunshine VOD channel.
The AT&T Hello Sunshine Filmmaker Lab will run July 30 to Aug. 6 in Los Angeles.
“AT&T was one of our first partners in the quest to bring female-centric storytelling to the forefront and we are especially proud of how these original series push that mission ahead,” added Hello Sunshine CEO Sarah Harden. “We’re looking forward to working with AT&T to develop more opportunities for women to see themselves and their stories reflected in entertainment.”
“Providing an empowering platform for diverse voices is a priority for us,” said Valerie Vargas, SVP of advertising and creative services at AT&T. “Our work with Hello Sunshine gives stories about women the spotlight they deserve, which inspires our viewers and drives authentic conversation.”
Hello Sunshine was launched in November 2016 by Reese Witherspoon in partnership with The Chernin Group and AT&T’s Otter Media portfolio, a joint venture focused on telling female-driven stories on film, TV and digital platforms.