People/Biz

NBCU’s crafts-focused platform Craftsy rebranded as Bluprint

NBCUniversal Cable Entertainment’s digital crafts-focused platform Craftsy Unlimited is rebranding to Bluprint, an expanded lifestyle subscription service. The rebranded platform will offer online craft classes and complementary categories, including music, writing, ...
July 17, 2018

NBCUniversal Cable Entertainment’s digital crafts-focused platform Craftsy Unlimited is rebranding to Bluprint, an expanded lifestyle subscription service.

The rebranded platform will offer online craft classes and complementary categories, including music, writing, dance, yoga, fitness, home d├ęcor, entertaining, and kids and family. Bluprint will also look to produce original entertainment series featuring creative experts.

Bluprint will connect members with similar interests through premium and enhanced original editorial content, social media engagement and live events.

“Bluprint is a natural evolution of our subscription model, with our mission to revolutionize the way people engage with lifestyle passions and pursuits,” said Bluprint CEO John Levisay in a statement.

NBCUniversal Cable Entertainment acquired Craftsy in May 2017 and has since leveraged cross promotions and integrations across the NBCUniversal family of businesses, including USA, SYFY, Bravo, E!, Oxygen and Universal Kids. Bluprint will continue to take advantage of these opportunities, as well as an ongoing partnership with The TODAY Show, branded integrations within NBC’s upcoming new competition series Making It, hosted by comedians Amy Poehler and Nick Offerman, and more.

Bluprint’s content library, with more than 3,000 hours of original classes, will be made available on-demand via its Bluprint subscription, accessible on desktop and mobile, via the Bluprint app and on Roku.

Bluprint is available for a monthly plan at US$14.99/month or $120/annually. For a limited time, Bluprint’s monthly plan will be available for the first three months at $9.99 or an annual plan for $100.

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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