Hustvedt will lead FBE from its Los Angeles headquarters, which also houses FBE’s four internal production studios, and will oversee the launch of new networks for digital-first audiences. In addition, he will be responsible for pursuing strategic partners to accelerate FBE’s growth and increasing its development of formats for digital and traditional platforms.
As a result of the appointment, Rafi Fine, who had previously served as CEO, will become president of FBE, while Benny Fine will continue as chief creative officer of the company.
Hustvedt joins the company from New York comedy-focused studio and digital publisher Above Average, where he served as CEO.
“Marc is a proven leader who has continually innovated in the digital entertainment space,” said FBE co-founder Rafi Fine in a statement. “As the company looks to the future and builds out these next generation networks, we are excited to have Marc on board to help FBE fully realize this vision and continue to be part of transforming the media industry like we have for the last 14 years.”
“FBE’s programming has become a daily habit for millions of people of all ages as they actively seek out ways to better understand the world,” added Hustvedt. “That focus on the audience is at the core of everything FBE does, and the foundation of what makes the next-generation network model so durable.”
Founded in 2004, FBE is the company behind the extremely popular ‘React’ video series that plays on YouTube and other streaming platforms. The studio now boasts 15 weekly serialized series on its owned and operated digital channels which reach more than 30 million subscribers and 250 million monthly views. Most recently, the company has inked television copro and development deals with NCredible Entertainment, Kinetic Content and Sonar Entertainment.