Mobile-first content studio Vertical Networks has launched a reality dating series on Snapchat that sees parents playing matchmaker for their unlucky-in-love offspring.
Parental Guidance, a sequel of sorts to Phone Swap from Snapchat, will allow parents who disapprove of their child’s dating habits the opportunity to dig through their digital dating lives while also setting up a near-blind date for their kid via their dating profile.
Each episode of the digital series will culminate with the contestant going on their parent-approved first date and revealing that their date had initially been messaging with the contestant’s parent.
Parental Guidance emerges after the successes of Phone Swap, the first Snap-to-TV series that will begin airing on select Fox Television stations beginning this August. The series is inspired by “Millennial and Gen Z nostalgia of hit dating series from their teenage years, but was adapted to reflect today’s culture and reality,” according to a release.
Parental Guidance launches today (July 24) across Snapchat’s Discover page.
New episodes of the reality dating series will launch every Tuesday to Snapchatters in English-speaking countries. Previously released episodes will also be available via Snapchat’s Search feature.
“Parental Guidance shows what happens when your parents take over your dating life,” said Vertical Networks CEO Tom Wright in a statement. “In a world of DMs, dating apps and thirst traps, the results are surprising, which makes this show relevant for Snapchat’s mobile-first audience.”