Unscripted

Shaquille O’Neal, Asylum cook up Facebook Watch series

Retired NBA legend and current Inside the NBA sports analyst Shaquille O’Neal has partnered with The Content Group’s Asylum Entertainment to produce an interactive docuseries for Facebook Watch. The program, titled ...
July 26, 2018

Retired NBA legend and current Inside the NBA sports analyst Shaquille O’Neal has partnered with The Content Group’s Asylum Entertainment to produce an interactive docuseries for Facebook Watch.

The program, titled Big Chicken Shaq, will follow the basketball Hall of Famer as he transitions into the world of food, while providing viewers with the opportunity to shape his soon-to-launch Las Vegas restaurant – Big Chicken – through real-time engagement on the platform.

The eight-episode series will chronicle O’Neal’s latest undertaking as he looks to fulfill his life-long dream of launching his own restaurant. Big Chicken Shaq will also allow audiences to interact with Shaq and offer opinions that will impact how the new restaurant develops.

The series will also feature a variety of content in between episodes, and O’Neal will leverage Facebook Live to surprise fans with cook-a-longs, taste tests and other activities.

Big Chicken Shaq‘s Facebook page will launch in the coming weeks.

Steve Michaels, Jonathan Koch, Ryann Lauckner, James Macnab and Mark Efman serve as executive producers for Asylum Entertianment and The Content Group.

Also holding executive producer credits are O’Neal, Perry Rogers, Colin Smeeton and Mike Parris.

“It’s going to be so much fun designing my own restaurant, and I can’t imagine a better group of people to do it with than with my incredibly loyal Facebook fans,” O’Neal said in a statement. “It’s an opportunity for us to collaborate together, and i know the Facebook community will offer terrific feedback.”

“We’re proud to help create a forum where a larger-than-life superstar can connect with his fans on a unique, personal level, essentially serving as teammates in his newest enterprise,” added Content Group CEO Steve Michaels. “From sports and consumer products to entertainment and now a signature restaurant, there really is no world Shaq cannot conquer.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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