Imagine Entertainment chairmen Brian Grazer and Ron Howard have tapped Tyler Mitchell to head the company’s global content accelerator, Imagine Impact.
Mitchell (pictured) had previously worked in Imagine Entertainment’s film department, tasked with managing Imagine’s animation joint-venture with Animal Logic, which recently closed a five-year producing and co-financing partnership with Warner Brothers, as well as various live action projects.
Imagine Impact, which launched in May, is a fully funded global content accelerator program that will operate in the U.S., Latin America, UK, Middle East and China. Impact is an eight-week creative boot camp that aims to discover new voices and empower content creators and storytellers from around the world. Applicants accepted into the program (creators) will work with established screenwriters and showrunners (“shapers”) twice weekly over the duration of the program to generate quality material.
“To integrate the best practices of the startup world into content creation, you need someone who can speak both languages and connect the two worlds. Tyler is incredibly passionate about storytelling and working with talent, but is also very entrepreneurial and business minded. We’re incredibly excited to have him leading this new venture,” said Grazer and Howard in a joint statement.
In its first run, Imagine Impact received 4,000-plus applications from creators at all experience levels. The organization is now expected to select 20 creators from that group to participate in the pilot program Impact 1, which runs from Sept. 10 to Nov. 2 in Los Angeles.
When Grazer called Mitchell with the idea for a content accelerator last September, he took to the idea, saying in a press release, “The development process is frustrating for everyone in the industry, both artists and buyers alike, and wherever frustration exists, there’s an opportunity and need for innovation.”
Mitchell, along with Grazer and Howard, have been designing the accelerator and building its business plan for the last six months.
Impact has already scheduled two follow up programs, Impact 2 in March 2019, and Impact 3 in September 2019.