CBS has secured the U.S. format rights to ITV Studios and Motion Content Group’s UK reality series, Love Island.
Love Island features a group of single “islanders” who live together in a lush villa in a beautiful tropical location while on the lookout for romance. The contestants must choose their partner wisely, and win the hearts of the public, who will ultimately crown one lucky couple the winners to walk away with a cash prize.
The U.S. version of the tropical dating format will be produced by ITV Entertainment.
“As a format, Love Island breaks the mold with high levels of viewer interactivity and participation that influence the content of the show in a way that’s extremely addictive,” said ITV America CEO David George in a statement. “It’s a cultural phenomenon that builds anticipation with every episode and creates appointment viewing – a pretty hard thing to do in today’s TV landscape.”
According to a release from ITV, the season four finale of the UK series aired last week to a record overnight audience, “ranking as the most-watched program ever on the UK’s ITV2 network, with almost half of all adult viewers under 34 tuning in throughout the series.”
The American adaptation of Love Island is executive produced by ITV America’s David George, Adam Sher and David Eilenberg. The series is based on the ITV Studios and Motion Content Group format, represented by Richard Foster and Chet Fenster, and distributed by ITV Studios Global Entertainment.