Middlechild Productions has appointed experienced series producer and director Matt Ralph to head up the London-and Brighton-based indie’s newly created digital department.
As head of digital, Ralph will be tasked with expanding the company’s reach into the digital arena.
Ralph joins Middlechild from BBC, where he most recently served as an assistant digital commissioning editor for factual. During his tenure at the UK pubcaster, he was responsible for commissioning original digital content for channels, seasons and campaigns– including David Attenborough’s Plastics Watch– and was part of the multiple award-winning senior team at the broadcaster that took BBC3 into the digital space from its linear channel offering.
Prior to the BBC, Ralph previously served as MD of Total Wallop Productions, and MD of Telemetry Media, and worked with Hearst Magazines (U.S. and UK), All4, VirginMedia, Nissan Nismo and Emap Publishing in delivering short-form digital content.
“We’re so excited about bringing someone of Matt’s caliber and experience to the company [to] help us expand into the digital arena,” said Middlechild MD David Sumnall in a statement. “It’s the fastest growing area of the industry and it would be remiss of us not to move into that space, and in Matt we have the perfect person to make it happen. The new team is looking to win digital-first content commissions for digital broadcasters, as well as being able to offer a number of agency-based digital services to market.”
Added Ralph: “The digital landscape excites me as a precinct that breaks many rules, and at the same time reinforces others. Each year the importance of digital grows, and each new generation has greater expectations for content – I only have to look at my own children to see that – and as makers we need to respect the audience need. It’s a tough and fast-moving environment, and I love the promise it offers and the ability to reach individuals.”