Long-time Viacom International Media Networks (VIMN) executive Brendan Yam has been elevated to lead the company’s new international short-form business unit.
Viacom Digital Studios International (VDSI) will further increase Viacom’s investment in short-form, digital native content. The newly minted subsidiary will service three production hubs, all focused on creating, distributing and monetizing original digital content for Viacom’s flagship brands – namely MTV, Nickelodeon and Comedy Central – outside of the U.S.
With the new title, Yam (pictured) will serve as VP and GM of VDSI. He will be responsible for leading new business development and commercial opportunities related to international short-form, including branded content and licensing deals, and content and platform partnerships.
Yam reports into Katherine Liu, VIMN’s SVP of strategy and business development, and Kelly Day, president of Viacom Digital Studios.
Previously, Yam was VP of multi-platform for MTV and Comedy Central International, where he was responsible for shepherding VIMN into a business unit that encompasses short-form content production, distribution, publishing and commercialization. Prior to this, he was VIMN’s head of business development for digital, and VP of business development for MTV Networks.
“Viacom has prioritized reaching digital-first audiences, and with over 3.1 billion cumulative subscribers in more than 180 countries and territories, our international youth audience is key to delivering on Viacom’s goals,” said David Lynn, president and CEO of VIMN, in a statement. “I’m confident that with Brendan’s passion for and knowledge of the digital, mobile and social landscape, he and his team will elevate our short-form business and drive engagement around the world.”
“Viacom Digital Studios International will be fully aligned with our U.S. business as we provide a compelling pipeline of content that can be localized and commercialized around the world,” added Viacom Digital Studios’ Day. “Like our flagship brands, we will maximize our international content pipeline as well, taking internationally originated content and making it available to our audiences in the U.S.”