Global media co Viacom is laying off half of the staff at its teen-focused digital-first media company AwesomenessTV.
The Los Angeles-headquartered company is reportedly set to cut 98 jobs from its Santa Monica offices, according to filings made with the California Employment Development Department.
Viacom said it would lay off affected Awesomeness employees on or shortly after Oct. 15, with the remaining 15 active employees whose employment will be terminated on Dec. 31.
The announcement comes shortly after Viacom’s July acquisition of AwesomenessTV, a move aimed at bolstering Viacom Digital Studios’ reach. AwesomenessTV – previously owned by Comcast/NBCUniversal, Hearst and Verizon – has more than 158 million subscribers and 300 million-plus monthly views across its digital network.
“As we begin to integrate Awesomeness and streamline the organization within Viacom, a number of positions were impacted,” a Viacom spokesperson said in a statement. “We are grateful for the many contributions of each individual and continue to work diligently to ensure a smooth transition.”
Awesomeness was co-founded in 2012 by Brian Robbins, who currently serves as president of Paramount Players at Viacom, and producer Joe Davola.