London-based scripted and unscripted producer and distributor FremantleMedia has rebranded as Fremantle.
The new brand was created with brand agency Venturethree and will officially launch Sept. 10, along with a new corporate website developed with digital marketing specialists Jellyfish.
FremantleMedia will continue to exist as a corporate entity, but the new Fremantle brand will roll out across all on- and off-screen assets as a trading name. This will apply to program logos, websites and international Fremantle offices.
This is the first update to Fremantle’s brand identity since it was launched as FremantleMedia in 2001. In that time, the company has produced unscripted juggernauts that include competition formats American Idol, America’s Got Talent and The X-Factor.
“Credit must go to my predecessor Cecile Frot-Coutaz and the teams from across the business who have worked tirelessly over the last year to find the right expression of what it means to be part of the Fremantle family,” said Fremantle CEO Jennifer Mullin, in a statement.
Frot-Coutaz exited FremantleMedia in March after 23 years with the RTL Group-owned producer to join YouTube, heading up the digital streamer’s operations for EMEA and working with chief business officer Robert Kyncl to grow the company in the region.
“We work with the best creatives in the business, all of whom take enormous pride in their work, which in turn inspires and impacts millions of people around the world,” Mullin added. “We are all connected by these acts of creativity, all part of one global team — and this new creative signature is a bold way of putting our own unique mark on everything that we do.”