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ITV unveils senior team changes to deliver “More Than TV” strategy

British commercial broadcaster ITV has unveiled a crop of new senior management appointments tasked with delivering the company’s recently announced “More Than TV” strategy, which aims to develop the company’s ...
September 19, 2018

British commercial broadcaster ITV has unveiled a crop of new senior management appointments tasked with delivering the company’s recently announced “More Than TV” strategy, which aims to develop the company’s direct-to-consumer business.

BritBox exec Reemah Sakaan (pictured) has been appointed group director of ITV SVOD, effective immediately. In her new role, Sakaan is tasked with overseeing the development of the company’s new streaming service.

Sakaan currently is SVP creative & editorial at BritBox in the U.S. and Canada. While most of her focus will be on the UK launch of  ITV SVOD, she will continue to play a role in BritBox, the ITV subscription video on demand venture with BBC Studios. Sakaan has spent the last year expanding BritBox’s subscription base, which now has more than 400,000 subscribers across Canada and the U.S., according to an ITV release.

Prior to launching BritBox, Reemah was ITV’s director of marketing and media, covering all UK and international TV channels, digital on-demand brands and pay services.

Elsewhere, Mark Smith has been appointed to the newly created role of group chief technology officer. Smith will lead the group-wide tech strategy and vision, and will sit on the management board reporting into ITV CEO Carolyn McCall. Smith’s new role will help support ITV’s growth strategy and transition, which includes increasing the company’s portfolio of digital and direct-to-consumer services.

Meanwhile, Dan Colton joins ITV as strategy implementation director, where he will run the strategy results delivery office and ensure ITV’s “More Than TV” strategy is executed effectively. Colton most recently worked at Boston Consulting Group.

And Karine Serfaty has been appointed ITV’s first chief data officer, working to maximize the benefits of the company’s data, research and insight. She will report into board member Julian Ashworth. Serfaty has held senior positions with industry, strategy consulting, policy and academic institutions, including the role of SVP of data and insights for the New York Times. 

All of these positions start with immediate effect.

As part of ITV’s “More Than TV” strategy, the commercial broadcaster will pour £60 million ($US78.63m) of investments across its portfolio over the period to 2021, with £40 million (US$52.42m) of investment set for 2019.

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