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APC reorganizes shareholding in the name of growth

Boutique co-producer and distributor About Premium Content (APC) has reorganized its shareholding to facilitate strategic growth, including a recent move to establish itself as an indie global TV company. APC managers ...
September 26, 2018

Boutique co-producer and distributor About Premium Content (APC) has reorganized its shareholding to facilitate strategic growth, including a recent move to establish itself as an indie global TV company.

APC managers and co-founders Emmanuelle Guilbart (pictured, left) and Laurent Boissel (right) will retain a significant majority of shares under the new model, but they will be supported by new financial investors along with established investors, like the company’s long-term financial and co-production partner, British prodco Nevision.

One new investor and financial partner is Paris-based private equity firm Alliance Entreprendre, part of NATIXIS Groupe.

The change in shareholding is part of APC’s push to expand its business into the development, financing and distribution of high-end TV shows, including documentary, drama and kids.

“Our aim from inception has been to establish ourselves as a global independent, boutique company with the financial and creative capability of developing, financing and selling quality programming with international appeal,” said Boissel, in a statement. “The completion of the new financial structure means we now have the resources to accelerate the execution of this strategy.”

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