Formats

Endemol Shine India to locally adapt reality format “The Farm”

London-based distribution company DRG has inked a production partnership with Endemol Shine India that will see competitive reality format The Farm adapted to the Indian marketplace. The award-winning competitive reality show ...
October 1, 2018

London-based distribution company DRG has inked a production partnership with Endemol Shine India that will see competitive reality format The Farm adapted to the Indian marketplace.

The award-winning competitive reality show has already run to over 3,000 episodes in more than 50 territories worldwide, including Brazil and Norway. The deal with Endemol Shine India will mark the first for the format in Asia.

Originally developed by Strix Sweden, The Farm sees six men and six women living together as farmers without modern conveniences like electricity. Contestants are eliminated over a 10-week period until one takes home the title of Farmer of the Year.

The format, now in its 12th season on Sweden’s TV4, has since generated celebrity and junior spin-offs, and the digital series, The Cabin. The Farm has been on air consistently since its launch in Sweden in 2001.

Endemol Shine India produces the Indian versions of a number of international hit formats, including Big Boss (Big Brother),  The VoiceSo You Think You Can Dance and Deal or No Deal?.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search