Global streaming service Netflix has appointed Jason Crosby as director of production for unscripted, comedy and documentaries across Europe, the Middle East and Africa.
Crosby joined Netflix this past July and reports to Jonathan Mussman, director of production.
Before joining the Los Gatos, California-headquartered digital streamer, Crosby worked at NBCUniversal International-owned UK prodco and Made In Chelsea creator Monkey Kingdom. He joined the company in 2011, originally serving as director of operations before rising through the ranks to become chief operating officer of in February 2014.
Crosby has also previously served as a production executive at both NBCUniversal International Television Production and at British indie Hat Trick Productions, and was a production manager at Endemol UK-owned 12 Yard Productions.
He is the latest high-profile exec to join Netflix’s burgeoning London factual team, and follows the hiring of former Canal Plus executive Diego Buñuel and Kate Townsend, who left BBC Storyville last summer.
In early October, the European Union voted to make video-on-demand platforms like Netflix commit at least 30% of their programming to content produced in the region. VOD platforms will also be required to contribute to the development of European content, either through direct investment or by contributing to national content funds, with the level of contribution in each country proportional to its on-demand revenues.