People/Biz

Starz, 50 Cent ink exclusive multi-year overall deal

Lionsgate-owned broadcaster Starz has extended its commitment to Curtis “50 Cent” Jackson by signing the rapper and entrepreneur to a new four-year, exclusive overall deal. Under the terms of the new ...
October 11, 2018

Lionsgate-owned broadcaster Starz has extended its commitment to Curtis “50 Cent” Jackson by signing the rapper and entrepreneur to a new four-year, exclusive overall deal.

Under the terms of the new agreement, Jackson (pictured) will continue to develop scripted and unscripted projects exclusively for the network via his G-Unit Film & Television, Inc. banner.

The new pact includes a three series commitment, the addition of a development executive and a discretionary fund for G-Unit projects. Jackson will also have access to Starz and Lionsgate’s platforms, including additional distribution channels and input into the merchandising and licensing of G-Unit developed brands and content.

Jackson and G-Unit are actively developing new scripted series for Starz, including Black Mafia Family and Vanguard.

Jackson will continue to executive produce on the crime drama series Power and is set to make his directorial debut in season six of the series. As part of the newly inked partnership with Starz, Jackson will serve as an EP on any future seasons of the Power as well as any extensions of the series either on the big or small screen.

Jackson is repped by APA and attorneys Stephen Savva and Eric Feig.

“Both on screen and off, Curtis has proven that he can deliver content that our viewers want to watch,” said Starz CEO & president Chris Albrecht in a statement. “He is the real deal, and we have given him a real deal, with what I believe to be among the most significant deals to date for an executive producer in premium television. We’re pleased to expand our relationship and consider this the beginning of many new and exciting ventures to come.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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