Production trade organizations from 15 countries convened in Cannes to announce the formation of the Global Creative Alliance, a partnership designed to foster collaboration and help facilitate coproduction opportunities.
Trade bodies from Australia, Belgium, Brazil, Canada, Croatia, France, Germany, India, Italy, New Zealand, Portugal, Singapore, South Korea, the U.S. and the UK signed a Memorandum of Understanding (MOU) at a reception in Cannes on Sunday (October 14).
“Ideas and creativity have no borders,” said Pact UK chief executive John McVay as representatives from each country signed the MOU.
As part of the MOU, all parties are committing to using best efforts to share information such as market intelligence and reports that will benefit each other. They are also pledging to arrange delegations to visit each other to share best practices and enable producers to foster new creative relationships.
Each party will also act as an administrator for the Production Platform, an online networking tool launched by Pact in 2017 and made available to TV companies worldwide. It allows registered users to pitch ideas to each other for international collaboration and to communicate through the tool to further develop those ideas.
“TV is a truly global medium and it makes sense for trade bodies to come together and learn from each other,” said Dawn McCarthy-Simpson, MBE, director of international at Pact, in a statement. “We look forward to working with our international partners to improve relationships and encourage more coproduction projects.”