People/Biz

Turner to shutter Super Deluxe entertainment unit

AT&T-owned Turner Entertainment, a division of WarnerMedia, will discontinue its Super Deluxe digital studio division and entertainment business unit. Turner cited duplication across WarnerMedia units as a driving force in the ...
October 19, 2018

AT&T-owned Turner Entertainment, a division of WarnerMedia, will discontinue its Super Deluxe digital studio division and entertainment business unit.

Turner cited duplication across WarnerMedia units as a driving force in the decision to shut down the unit.

The Los Angeles-based, comedy-centric Super Deluxe aimed at engaging younger audiences across digital platforms, including Facebook, YouTube, Twitter and Instagram, alongside long-form projects, including on Netflix.

Its output includes non-fiction webseries Cheap Thrills, Memesplaining, Sex Stuff (pictured) and Thrift Haul.

Below is Turner’s full statement regarding the decision:

“Turner is proud of the unique brand Super Deluxe has built over the past three years, and the cutting-edge content and innovations this incredible group of very talented people has made. However, there are now massive changes in the social and mobile-first ecosystem and duplication with other business units in our new WarnerMedia portfolio. Super Deluxe found inspiring ways of connecting with a new generation and many of their best practices will be adopted by other Turner properties as we redirect this investment back into our portfolio.”

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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