AT&T-owned Turner Entertainment, a division of WarnerMedia, will discontinue its Super Deluxe digital studio division and entertainment business unit.
Turner cited duplication across WarnerMedia units as a driving force in the decision to shut down the unit.
The Los Angeles-based, comedy-centric Super Deluxe aimed at engaging younger audiences across digital platforms, including Facebook, YouTube, Twitter and Instagram, alongside long-form projects, including on Netflix.
Its output includes non-fiction webseries Cheap Thrills, Memesplaining, Sex Stuff (pictured) and Thrift Haul.
Below is Turner’s full statement regarding the decision:
“Turner is proud of the unique brand Super Deluxe has built over the past three years, and the cutting-edge content and innovations this incredible group of very talented people has made. However, there are now massive changes in the social and mobile-first ecosystem and duplication with other business units in our new WarnerMedia portfolio. Super Deluxe found inspiring ways of connecting with a new generation and many of their best practices will be adopted by other Turner properties as we redirect this investment back into our portfolio.”