Latinx-skewing channel El Rey Network has named veteran media industry executive Mauricio Rios as vice president of programming and acquisitions.
In his new role, Rios will work to expand the El Rey brand on new platforms by leveraging his extensive relationships.
Rios comes to El Rey from NBCUniversal Telemundo Enterprises-owned Universo Channel, where he spent three years as director of programming and scheduling, acquiring programming for the rebranded channel and executing its short- and long-term program planning and scheduling strategy.
Before this, Rios was director of joint venture channel operations at Comcast/NBCUniversal International, where he provided oversight on programming, marketing, online, on-air, and operational necessities of international joint venture channels in Latin America, South Korea, Israel and Canada.
The executive also spent 11 years at Fox Latin American Channels, where he led the acquisitions and programming strategy for various channels, including FX, Fox Life and National Geographic.
“His [Mauricio's] expertise and vision in programming for young, diverse viewers will further propel El Rey’s commitment to be a voice in the industry for U.S. Hispanic audiences,” said Daniel Tibbets, president and general manager of El Rey Network, in a statement.