Facebook Watch has partnered with London-headquartered producer and distributor Fremantle to produced localized versions of its first interactive game show Confetti across five international markets.
The shiny floor format will be launched with a UK adaptation produced by Fremantle-backed studio Thames. Production on the UK version will begin later this month, with localized versions scheduled to premiere before the end of the year in Thailand, India, Vietnam and the Philippines.
Confetti serves as a daily interactive quiz show that challenges viewers to answer pop culture trivia questions for a cash prize, averaging a weekly payout between 5,000 to 25,000 players in the U.S. The interactive format will air weeknights across the new territories.
Facebook Watch launched Confetti in July in the U.S. with YouTube personality J.D. Witherspoon as host, and announced its intentions to expand the interactive series at the 2018 MIPCOM market in Cannes. The format has also been pushed into Canada and Mexico with episodes being produced by Los Angeles-based B17 Entertainment’s Thumb Candy, who developed the format.
“Confetti has shown us the power of combining traditional entertainment formats with the social, people-centric advantages of video on Facebook,” said Matthew Henick, head of content strategy & planning at Facebook, in a statement. “It made perfect sense to partner with Fremantle, a leader in the gameshow space, to bring Confetti to audiences around the world. We are also incredibly excited to take all of the tools that we developed for Confetti and give them to our global partners to create their own community-driven reinventions of the game show.”