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C4 commissions shopping doc from Mary Portas, Sundog Pictures

Indie prodco Sundog Pictures has been commissioned to make What Britain Bought in 2018 by UK pubcaster Channel 4. The 60-minute project comes from Mary Portas (pictured), known in the UK as ...
November 19, 2018

Indie prodco Sundog Pictures has been commissioned to make What Britain Bought in 2018 by UK pubcaster Channel 4.

The 60-minute project comes from Mary Portas (pictured), known in the UK as the “Queen of Shops”, and examines the nation’s shopping habits. Portas looks at fashion trends, faux pas, ethical production, the mainstreaming of veganism and the fight against plastics, and she goes into a two billion-pound delivery company “to find out how we became a ‘takeaway’ nation,” according to a release.

Sundog has worked with Portas on several C4 commissions since 2015. These include Barbie: The Most Famous Doll in the World, What Britain Earns and What Britain Buys. This is the fourth iteration of What Britain Bought.

What Britain Bought in 2018 is executive produced by Katie Buchanan, creative director of Sundog Pictures.

“Mary is one of the few presenters with the insight and accessibility to bring the retail world alive for viewers,” said Buchanan in a statement. “Her experience of brands and the high street means she has a view unlike most others. We are delighted to be continuing our relationship with Mary, not only on this but on other new projects, too.”

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