People/Biz

Brad Bentley to head WarnerMedia streaming service

WarnerMedia has named Brad Bentley general manager and EVP for direct-to-consumer development, bringing the company one step closer to launching its stand-alone streaming service, announced last month and planned for the ...
November 27, 2018

WarnerMedia has named Brad Bentley general manager and EVP for direct-to-consumer development, bringing the company one step closer to launching its stand-alone streaming service, announced last month and planned for the fourth quarter of 2019.

Bentley (pictured) will report to John Stankey, WarnerMedia’s CEO, and be responsible for overall product coordination and delivery of the WarnerMedia service to market, including managing overall costs, schedule and performance of the service while establishing its P&L structure.

Stankey revealed the news to staff via internal memo on Monday (November 26).

Bentley joins WarnerMedia from the AT&T Entertainment Group, where he has served as EVP of marketing since 2017. Previously, he was EVP and chief marketing officer at AT&T and SVP of revenue strategy and planning at DirectTV, where he helped launch the streaming service DirectTV Now.

As part of the cross-organization strategy, Turner’s CTO Jeremy Legg will assume overall responsibilities for Turner and HBO technology operations, making use of the HBO tech team that has already helped lead the premium cable network’s evolving digital strategies.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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