WarnerMedia has named Brad Bentley general manager and EVP for direct-to-consumer development, bringing the company one step closer to launching its stand-alone streaming service, announced last month and planned for the fourth quarter of 2019.
Bentley (pictured) will report to John Stankey, WarnerMedia’s CEO, and be responsible for overall product coordination and delivery of the WarnerMedia service to market, including managing overall costs, schedule and performance of the service while establishing its P&L structure.
Stankey revealed the news to staff via internal memo on Monday (November 26).
Bentley joins WarnerMedia from the AT&T Entertainment Group, where he has served as EVP of marketing since 2017. Previously, he was EVP and chief marketing officer at AT&T and SVP of revenue strategy and planning at DirectTV, where he helped launch the streaming service DirectTV Now.
As part of the cross-organization strategy, Turner’s CTO Jeremy Legg will assume overall responsibilities for Turner and HBO technology operations, making use of the HBO tech team that has already helped lead the premium cable network’s evolving digital strategies.