Discovery Inc.’s GolfTV has signed an exclusive, multi-year content partnership with 80-time PGA Tour winner and 14-time Major champion Tiger Woods.
The deal is part of a strategic partnership between Discovery and the PGA Tour.
It will include a wide range of programming, content creation and storytelling opportunities for Woods, all tied to GolfTV, a global live and on-demand video streaming service developed by Discovery and the Tour, to be unveiled in January.
GolfTV will be available in all international markets, excluding the U.S., China and South Korea.
Plans include collaborations between Woods and GolfTV to develop weekly practice and instructional videos to improve your golf game; exclusive access to Woods’ preparation routines; behind-the-scenes access before and after PGA Tour rounds; and exclusive post-round commentary.
All content will be exclusively owned by GolfTV, including in the United States, where Discovery has the opportunity to execute an owned or partner distribution strategy.
“At the heart of Discovery is high-quality storytelling, told through the most authentic, credible and trusted voices,” said David Zaslav, president and CEO of Discovery, in a statement. “Tiger is the ultimate example of a world-class athlete and cultural figure with whom audiences are enamored, and follow closely around the world. Our global partnership with Tiger is a perfect example of our strategy to collaborate exclusively with top talent to extend global media platforms, and take advantage of our international distribution and technology infrastructure and aggregate audiences and build long-term value.”
“Our long-term partnership with Tiger reflects our broader ambition as we roll out the service over the coming years, seeking to grow GolfTV into a true ecosystem for all things golf: watching, learning and playing,” added Alex Kaplan, president and GM of Discovery Golf.
(Photo credit: Getty Images, courtesy of Discovery Inc.)