Celebrity chef Bobby Flay has signed a multi-year, exclusive deal with Discovery-owned Food Network.
The three-year agreement will include Flay’s (pictured) current culinary competition series Beat Bobby Flay, as well as the upcoming The Flay List (wt), co-starring Flay’s daughter Sophie and set to premiere next spring.
Flay is active in developing and producing his series through his company Rock Shrimp Productions. He will also take on a mentoring role to help shape the next generation of food personalities at the network.
The celebrity chef has a long history with the Food Network, having made his first appearance in 1994. He was co-hosting Grillin’ and Chillin’ by 1996.
“Bobby Flay is a culinary superstar in every regard, and we are thrilled to be able to continue this extraordinary and productive partnership,” said Food Network president Courtney White, in a statement. “Bobby has a unique way of inviting audiences to experience food through the lens of his own passion. He’s both an expert as well as approachable, someone most people feel they know and can trust to steer their own culinary curiosities.”
“In my conversations with [Discovery CEO] David Zaslav, he’s expressed a desire to bring the content I produce with my Rock Shrimp Productions team to an even more global audience, and I am excited that we get to continue to bring our viewers some of their current favorites like Beat Bobby Flay as well as some new concepts we have been cooking up,” added Flay.