UK indie factual prodco Arrow Media has restructured its business into two programming labels as part of its ongoing expansion: Arrow Media and Arrow Pictures.
The two sister labels will represent different aspects of Arrow’s slate.
Tom Brisley (pictured, center) will head up the Arrow Media label as creative director. Arrow Media will focus on producing and developing returnable content across the whole factual landscape, including series as well as singles and specials.
Arrow Pictures, meanwhile, will focus on big budget content – namely feature films, feature docs and high-end series and serials. It will be headed by John Smithson (left) as creative director.
Both labels will work with commissioners, collaborators and coproduction partners internationally. The parent company, meanwhile, will now be known as Arrow International Media.
Arrow was founded in 2011 by Brisley, Smithson and managing director Iain Pelling (right).
Arrow’s expanding portfolio already includes hundreds of hours of programming across science, crime, adventure, nature, documentary and history, for the UK, U.S. and international markets, across all platforms and formats. Clients include C4, BBC, Channel Five, Netflix, Investigation Discovery, Smithsonian, PBS, Discovery, History, Nat Geo, CNN, Animal Planet, A&E and more.
“As the content market continues to grow, we want to evolve our position as one of the ‘go-to’ companies for world-class productions,” said Pelling, in a statement. “We are also passionate about driving growth through quality, and these changes enable us to do just that. These two labels will enable John and Tom to play to their strengths, give our teams more creative freedom and better articulate Arrow’s breadth and depth.”
“These two sister labels give us the freedom to stretch our wings both creatively and commercially, whilst offering broadcasters and platforms the very best in factual programming,” added Brisley and Smithson, in a joint statement. “It also gives us the opportunity to grow the full range of content for the benefit of Arrow as a whole.”