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“The Masked Singer” premiere draws 9.4 million viewers to Fox

The premiere of Fox’s shiny floor entertainment format The Masked Singer on Wednesday (Jan. 2) averaged 9.4 million viewers, becoming the highest rated unscripted launch on any network since The X ...
January 4, 2019

The premiere of Fox’s shiny floor entertainment format The Masked Singer on Wednesday (Jan. 2) averaged 9.4 million viewers, becoming the highest rated unscripted launch on any network since The X Factor debuted on Fox in 2011.

The Masked Singer achieved a 3.0 demo rating in its debut and also served as the No. 1 most social primetime program episode across all of television. Additionally, Fox also had three of the top four unscripted debuts over the last 12 months with The Masked Singer, The Four, and 24 Hours to Hell & Back.

Produced by Endemol Shine North America and hosted by Nick Cannon, panelists Ken Jeong, Jenny McCarthy, Nicole Scherzinger and Robin Thicke judge a group of celebrities who face off against one another while wearing elaborate, concealing costumes that hide his or her identity. Ranging from notable athletes to Grammy-winning artists, viewers are left guessing who is singing behind the mask. Each week, one singer is eliminated, revealing their identity.

The Masked Singer is based on the South Korean format Mystery Music Show: King of Mask Singer for MBC and was greenlit by Fox in November 2017.

(Photos courtesy of Fox)

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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