Film and media agency Picture Motion has acquired New York-based grassroots indie doc distributor Film Sprout.
According to a release from Picture Motion, the company’s acquisition of Film Sprout will “meet the needs of filmmakers seeking to connect with audiences outside the traditional theatrical format, as well as distributors and networks who understand the value of non-theatrical screenings for their release strategy.”
In addition to the Picture Motion’s acquisition of the distributor, Film Sprout campaign director Denae Peters will be taking on the role of director of impact distribution at Picture Motion, overseeing the company’s non-theatrical screenings and reporting to VP of impact distribution, Ellis Watamanuk.
The combined company’s first campaign will be for Nancy Schwartzman’s documentary Roll Red Roll and Three Frame Media’s Unlikely.
Furthermore, a soon-to-be-announced joint venture collaboration between Film Sprout founder Caitlin Boyle (pictured, left) and Picture Motion will see the development of a tech platform aimed at providing audiences with a new way to interact with films.
Most recently, Picture Motion organized more than 3,000 screenings of National Geographic Documentary Films’ Science Fair for junior high and high schools students in an effort to promote STEM. Previous campaigns include a screening tour of Red Bull Media House’s Blood Road, which resulted in the clearing of 23,750 square meters of land mines in Laos.
Since its launch in 2008, Film Sprout has supported more than 400 documentary films, spearheading national screening tours for 50 titles in non-traditional cinema settings, from campus quads to military bases.
“As the range of distribution options increase, attracting and engaging audiences to documentaries, independent films and series with important social messages is harder, and more important, than ever,” said Picture Motion founder and CEO Christie Marchese (right) in a statement. “But we have found time and again that communities want to organize around stories that matter to them. We believe that Picture Motion’s leadership in impact strategies, combined [with] Film Sprout’s expertise in community engagement, will allow us to better meet that demand and be leaders in the industry.”