Los Angeles-based digital media co Jukin Media has tapped former Comcast executive Craig Parks to the newly-created role of general manager of brands.
In his new post, Parks will take the helm of programming and strategy for Jukin’s owned and operated media brands, including People Are Awesome, FailArmy, The Pet Collective, JukinVideo and Poke My Heart. All brands are distributed on more than 20 mobile, web, and OTT video services in the U.S., and internationally, including Roku, Amazon Fire TV, Samsung’s TV Plus, Pluto TV, iFlix, Sky Q and Tik Tok.
He will report into company president and chief operating officer, Lee Essner.
“Craig is a true pro and the perfect choice to lead our efforts as our brands continue to grow and evolve from social media powerhouses to full fledged multimedia entertainment brands,” said Essner in a statement.
“These are truly modern-day media brands, each with an ecosystem that spans all the major social platforms, connected TV, mobile apps, and even traditional TV,” added Parks. “Not only are they built for consumers who increasingly spend time across platforms for their entertainment, they’re ideal for advertisers to be able to reach consumers wherever they view video content.”
Parks formerly served as VP of programming for Comcast’s now-defunct OTT video platform Watchable where his duties included shepherding overall programming and audience strategy, content development and execution. Prior to Comcast, his senior postings included SVP of live programming & specials at Participant Media, and SVP of digital media at IFC.
Jukin has made a string of hires in recent months, including former Discovery exec Jill Goldfarb as VP of linear programming this past December.