London-based content distributor Digital Rights Group (DRG) has partnered with NENT Group Norway to launch a co-commissioning drive for non-scripted content.
DRG will work hand-in-hand with NENT Group Norway to create “exciting, ratings-winning and long-running series” for NENT Group’s TV3 channel, sister channels Viasat4 and TV6, and for the international marketplace.
The companies will also work together by combining their acquisitions efforts to co-finance and co-commission suitable projects that DRG will then look to distribute internationally.
The UK distribution firm will also oversee the producer submission process, working to briefs from NENT Group.
The partnership will be led by Adam Barth (pictured left), DRG’s SVP of sales for Europe; Mette Kanne-Behrendsen (middle), DRG’s SVP of acquisitions; and Andreas Bakka Hjertø (right), NENT Group Norway’s TV3 program director.
“Our ambition is to co-commission compelling, multi-part series that will be successful in the schedules in Norway, as well as attract audiences across other channels and platforms worldwide,” said Barth in a statement.
“Working more closely with DRG is both a creative and a cost-effective way for us to secure a pipeline of attractive factual content for our channels, and gives us an opportunity to create interesting new program brands and IP together,” added Hjertø.