American media conglomerate Discovery has upped a trio of seasoned lifestyle programmers within its HGTV and Food Network brands.
Loren Ruch (pictured, center) has been promoted to group SVP of production & development for HGTV and will be based in New York, while Betsy Sanner Ayala (left) has been upped to SVP of production & development for HGTV and will be based in Knoxville, both reporting ibto network president Allison Page.
Ruch most recently served as SVP of programming, partnerships and special projects across five of the company’s lifestyle brands: HGTV, DIY Network, Food Network, Cooking Channel and Great American Country. He managed the development of a slew of the networks’ high-profile series and pilots, including Property Brothers, Restored by the Fords and Boise Boys.
Joining HGTV in 2008, Ruch began his career on such programs as Love Connection, Family Feud, Home & Family, Trivial Pursuit and That’s Amore, and was a five-time Emmy-winning senior producer at Good Day LA and Good Day Live.
Ayala joined the company in 2016 and has served as VP of programming for HGTV and Food Network, where she oversaw the development and production of multiple series and specials for both networks, and additional brands including DIY Network, Cooking Channel and Great American Country. Most recently, Ayala has overseen HGTV’s Good Bones and Mediterranean Life, and Food Network’s Ultimate Thanksgiving Challenge.
In Sadofsky’s previous post as VP of programming and development for Food Network and Cooking Channel, she worked with programmers to develop new series and manage show production. Her latest project, Buddy vs. Duff, features a mash-up of master bakers and is Food Network’s first global series premiere.
Sadofsky has spent more than two decades working in television on both the network and production sides of the business, producing a variety of series including Wicked Tuna and Queer Eye for the Straight Guy, for which she received an Emmy Award and a Producers Guild Award.