People/Biz

Armoza Formats, Deeply Superficial strike strategic production deal

Tel Aviv-based indie prodco and distributor Armoza Formats has entered into a strategic production partnership with Shine France founder and ex-CEO Thierry Lachkar and his new French prodco Deeply Superficial. The ...
January 31, 2019

Tel Aviv-based indie prodco and distributor Armoza Formats has entered into a strategic production partnership with Shine France founder and ex-CEO Thierry Lachkar and his new French prodco Deeply Superficial.

The partnership will see Deeply Superficial producing all of Armoza’s French catalog. This is the first partnership of its kind for Armoza.

Lachkar (pictured, left) entered similar partnerships with other key global content companies while at Shine. He was responsible for the French adaptations of The Voice, The Voice Kids, MasterChef and the documentary Baby Boom.

“Our shared passion for content together with the robust demand for well-executed content across multiple platforms and channels will bring opportunities to our partnership and the French market,” said Lachkar in a statement. 

“We are constantly looking for new ways to provide our clients with the solutions they need in the reality of our industry,” added Avi Armoza (right), CEO of Armoza. “With Thierry’s experience and knowledge combined with our content and creativity, we look to provide French broadcasters with a unique and compelling package.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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