Byron Allen’s Entertainment Studios has appointed former NBCUniversal and Nexstar exec Tom O’Brien as president of U.S. cable network The Weather Channel, effective immediately.
In the new role, O’Brien will be responsible for all television and digital operations of The Weather Channel and its streaming service Local Now. His oversight will include content production, acquisitions, programming, advertising sales, marketing and all related corporate strategy and development.
In addition to his role as president, O’Brien will also hold the title of EVP of Allen Media, the wholly-owned parent company of Entertainment Studios, which last March acquired The Weather Channel for an estimated US$300 million.
O’Brien reports directly into Allen, Entertainment Studios’ founder, chairman and CEO, and will work closely alongside Entertainment Studios Networks president Janice Arouh.
O’Brien most recently served as a corporate officer for the Nexstar Media Group, having joined as EVP of digital media and chief revenue officer in 2013. Before that, he held various leadership roles at NBCUniversal over a 14-year period, including as CNBC’s EVP/chief revenue officer and president and GM of WNBC, the flagship station of NBC’s Television Stations division.
“I have known and worked with Tom for 25 years, and he is a phenomenal addition to The Weather Channel and our Entertainment Studios family,” said Allen in a statement. “Tom’s extensive corporate leadership experience across broadcast, cable, and digital platforms make him the ideal executive to join our team as we continue to grow our global media and technology company.”