NBCUniversal has bolstered its alternative and reality group with the elevation of long-time company veteran Shelby Shaftel.
With the new title, Shaftel will become SVP of alternative programming and development. She will now manage projects from concept through to post-production, with responsibility for directing creative, staffing decisions, talent, marketing and high-level brand partnerships.
She most recently served as VP of alternative programming and development.
Shaftel’s current oversight extends to such unscripted programming as the Dwayne Johnson-fronted The Titan Games, Amy Poehler’s Making It and The Wall from executive producer LeBron James. She also manages a diverse slate of projects in various stages of development and has also taken on new responsibilities in search of localized adaptation opportunities from the international television marketplace.
Shaftel will continue to report into Jenny Groom, who was recently upped to EVP of alternative programming and development.
The seasoned executive began her career at NBC as part of the organization’s page program in 2006 and has since gone on to work in varying roles throughout her 13-year tenure in as part of the company’s alternative team. Most notably, she has worked across 14 seasons for the award-winning shiny floor entertainment series The Voice.
“Shelby has played an integral role in our department’s success over the last several years, having helped shepherd and launch some of our biggest franchises, including The Voice,” Groom said in a statement. “She’s an excellent storyteller with incredible creative instincts. Her deep understanding of our brand and the television landscape are invaluable and we’re very fortunate to have her on our team to help develop and usher in the next generation of game-changing content for NBC.”