Formats

Red Arrow Studios Int’l, Nippon TV team to “Beat the Rooms”

Global distributor Red Arrow Studios International and Japanese broadcaster Nippon TV have teamed to distribute the competitive studio game show format Beat the Rooms. The format, co-developed by Nippon and Red ...
February 25, 2019

Global distributor Red Arrow Studios International and Japanese broadcaster Nippon TV have teamed to distribute the competitive studio game show format Beat the Rooms.

The format, co-developed by Nippon and Red Arrow Studios, puts a twist on the game show genre by challenging players not to do something: don’t breathe, don’t get nervous or don’t fall over. In each episode, two teams try and beat rooms that test their ability to overcome a physical or mental obstacle.

Each player has their own countdown clock, which runs faster if they break the rules. Players with the least amount of time remaining are eliminated by being sent crashing through a wall.

Episodes will culminate with each team’s surviving players using time saved from the rooms they have cleared to help them race across a slippery slope. The team to not slip off will be crowned champions.

Beat the Rooms has been commissioned straight-to-series on Nippon TV’s main channel in Japan and is produced by Nippon TV.

The format will be launched at the 2019 MIPTV market in Cannes this April.

Nippon TV will handle sales for Asia while Red Arrow Studios International will take rights for the rest of the world.

“We always get many inquiries asking for ‘crazy’ Japanese game shows, and we collaborated with Red Arrow Studios’ fantastic team of format experts lead by Michael Schmidt to create a modern but still extremely funny and action-packed program,” said Atsushi Sogo, president of international business development at Nippon TV, in a statement. “Beat the Rooms has smashed its time slot and posts on SNS were filled with comments, laughing and enjoying the fun show.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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